For sure, online or digital advertising is super big right now, and literally, every business out there wants to advertise their products or services to those who are using some kind of digital platform. And that’s precisely where the role of Ad-Tech companies comes in, but what do they actually do, you ask? Well, these are the companies that provide the solutions for advertising-related tools to run, buy, manage, and analyze digital advertising. Thankfully, in India, we have several Ad-Tech companies that are not only offering their services to local clients but are making a big name in foreign markets as well. So, let’s have a look at this list of the top 10 Ad-Tech companies in India as of 2024. Alright, here we go now.
1. InMobi
Ever heard of a company that is India’s first unicorn startup in addition to a leader in mobile advertising? Indeed, we are referring to InMobi, founded in 2007 by none other than Naveen Tewari. Operating in more than 190 countries, InMobi has a phenomenal reach to billions of mobile users globally. Their trade-off is using artificial intelligence and machine learning to create very customized and interesting adverts, you know? From modern video ad formats to programmatic advertising, InMobi has established the top-notch standard in ad tech. Though, there is a piece of exciting news for 2024, you see, InMobi is preparing for a US IPO with an objective for a huge valuation between $12 billion and $15 billion!
2. Affle
Originally started by Anuj Khanna Sohum, Affle has established a reputation in consumer intelligence and mobile marketing. So, Affle distinguishes itself in what way? Their performance-based business plan whereby you pay depending on the effectiveness of your ad campaigns. Along with calculated acquisitions like Appnext and Jampp, this strategy has driven Affle to the top of the ad-tech scene, you know? All in all, Affle’s share value has skyrocketed in 2024 in line with a strong 20% CAGR in income forecasts. And yes, Affle keeps transforming mobile advertising by emphasizing cutting-edge technologies and data analytics, so guaranteeing outstanding returns on marketing expenditures.
3. Komli
From display and mobile to video and social advertising, Komli Media, started by Amar Goel and Akshay Garg in 2006, provides a large range of digital advertising solutions, did you know that already? Programmatic advertising is Komli’s strongest suit since it has increased targeting power and efficiency. Unquestionably, Komli’s impact in the Asia-Pacific area comes from raising $97 million in money and completing calculated acquisitions like Admax Network. For sure, Komli became a major participant in the ad-tech scene after SVG Media bought its India business in 2015, freeing Komli to concentrate on the US market.
4. POKKT
Imagine a platform where simply viewing commercials while gaming can give you rewards. Well, founded in 2012 by Rohit Sharma, Sharad Ingule, and Vaibhav Odhekar, POKKT is all about that. Focusing on rewarded video adverts inside mobile games, POKKT targets over 100 million users all throughout India, Southeast Asia, and MENA. Their reach was significantly enhanced with their 2020 acquisition by AnyMind Group. Top choice for brand advertisers POKKT is focused on opt-in native video ads since it guarantees great engagement and completion rates, you know?
5. SVG Media
Originally Tyroo Media in 2006, SVG Media has become among the biggest digital media networks in India. How? Well, under its umbrella, SVG provides many advertising solutions on several platforms using brands including Seventy Nine, DGM, and Tyroo. For sure, the 2015 purchase of Komli Media’s India division improved SVG’s social media and video advertising capability. Originally acquired by Dentsu Aegis Network (DAN) in 2017, SVG Media keeps using its wide influence and knowledge to rule the Indian ad-tech scene, even in 2024.
6. Tyroo
Founded in 2006, Tyroo shines in Asia-Pacific region growth marketing. Tyroo provides full-funnels of advertising solutions by working with big sites like Snapchat and Pinterest, and that’s going pretty well for them. Their new partnership with Criteo in 2024 has improved their capacity even further since it gives Indian advertisers smart commerce media options.
7. MoMAGIC Technologies
Arun Gupta started MoMAGIC Technologies in 2011, and its data science-driven approach to mobile ad-tech and IoT solutions sets it apart, yes, that’s what. Their reach in industries including smart utility meters and home automation has been broadened by their cooperation with Qualcomm Technologies in 2023 to create 4G-enabled IoT products. Driven by platforms like Adgyde and Pickaboo, MoMAGIC keeps innovating and provides tailored marketing solutions, therefore promoting notable expansion in the ad-tech sector, even right here in India.
8. Vserv
Originally started by Dippak Khurana and Ashay Padwal in 2010, Vserv fills in the void between consumer data intelligence and mobile advertising, you know? VMAX and AudiencePro, their main products, offer advanced ad-tech solutions maximizing return on investment and improving user engagement. Vserv leads the smart data platform market thanks to its strategic alliances and strong data analytics skills, therefore promoting development and success in the mobile advertising sector in the country.
9. Vertoz
Founded in 2012 by Ashish and Hiren Shah, Vertoz is the only publicly traded ad-tech business in India, did you know that already? Using artificial intelligence and machine learning, their flagship product, Ingenious Plex, generates tailored advertising, hence improving campaign performance. And yes, the strong market position of Vertoz is reflected in its IPO in 2017 and high-profile customers like Amazon.in and Mahindra. Right here in India, Vertoz provides a complete ad-tech ecosystem supported by sites like AdMozart and Adzurite that help digital marketers and advertisers maximize their campaigns.
10. Media.net
Established by Divyank Turakhia, Media.net, with offices in New York and Dubai, leads worldwide in contextual advertising. Managing premium ad supply on more than 500,000 websites, Media.net’s display-to-search (D2S) ad style generates very targeted advertising depending on user search intent, you know? Though, an important turning point was reached in 2016 when Miteno Communication Technology paid a $900 million acquisition. Though this very Ad-Tech company didn’t have a start in India, they sure are doing incredibly well in the country right now.
Conclusion
There you have it. These are by far the best and top companies in the Ad-Tech scene of India. So, whenever you are in search of a good firm to help you with online advertising, make sure you consider any of these companies, and you’ll be good for the most part.
